1/31/2024 0 Comments Minecraft legend of notch curseNotch started blogging in May 2009, way before it was finished. So now that we cleared up what marketing is, let’s see what effort Notch put into marketing Minecraft. If the town’s citizens go the circus, you show them the many entertainment booths, explain how much fun they’ll have spending money at the booths, answer their questions and ultimately, they spend a lot at the circus, that’s sales. And if you get the mayor to laugh about it, that’s public relations. If the elephant walks through the mayor’s flower bed, that’s publicity. If you put the sign on the back of an elephant and walk it into town, that’s promotion. If the circus is coming to town and you paint a sign saying “Circus Coming to the Fairground Saturday,” that’s advertising. The most straight forward way to explain the different forms is done with the following text: Marketing can be split up into different forms of marketing. Some marketers might say that having a good product is part of the marketing, but for this article, let’s assume you already have (or are working on) a good or awesome game. Marketing is all effort that is not going straight into improving your game, but into getting the word out about your game. This definition is focused on indie game developers: Since a lot of game developers confuse marketing with advertisement, let’s first give a clear definition of what marketing means. Well, let me explain how Notch, the developer of Minecraft, did more marketing than the average indie game developer out there. To back up their claim, they use use Minecraft as an example on how a great game can succeed without marketing. Some claim that an awesome game is all you need, and word of mouth will do the rest. If you want to create a successful indie game, marketing is one of the most important things.
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